Blog

Brief Case Studies

The case studies collection showcases some of the best branding & advertising strategies used by businesses out there. However, instead of explaining the entire case study, we have reduced the reading time by recognizing & relating these core ideas with different elements such as the branding concepts or the psychology of the target audience.
Look beyond what you see
Written by
Chetana K.
AkzoNobel Logo
There are numerous strategies to approach a branding problem statement & one of them is using history as our guide to direct the identity creation process. Once the brand values have been laid down, we have to literally use Rafiki’s (the wise baboon from The Lion King) advice - Look beyond what you see to build a brand story.
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Acknowledge the truth
Written by
Chetana K.
Avis ad from 1962, created by Paula Green
The truth about ourselves, of how lacking we are in comparison to our peers & rivals is one of the prickiest. But what if we use this weakness & transform it into an asset? Yes, it can be done. Avis did it in the 1960s.
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Landing Page Series

The landing page series is just a collection of sample landing pages (as the name suggests), created with a specific goal.
Designing a basic landing page
Written by
Chetana K.
Landing page design for a hair salon called The Hair Gallery
I love working on my design skills and apply them to my digital content. Recently, I have decided to make my practice more organized (or categorized, I guess) and started my own design challenge. Let's get started!
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Reflection

It's never too late to improve. We do it all the time & so we thought we could share a few things that may help you too.
Feeling restless over others' achievements? ✋ Stop competing then...
Written by
Chetana K.
Feeling restless with others' achievements? Make a note of their journey too. It will humble you.
It starts with a spartan running race or a fancy dress competition in school & voila! Fast-forward to a few years, in the game called Life, some of us still find comparing ourselves with our friends & peers, with a fierce competing feeling in our souls, & think of ourselves as failures when we lose.
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Perfectionism - Don't let that stop you!
Written by
Chetana K.
Perfectionism beast unleashed? Don't pet that one. It's a trap.
Sometimes chasing perfectionism could lead to self-resentment & frustration. Don't let that stop you! Just keep going.
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Our aim is to make your business stand out with a design solution that can be trusted & specifically built for your target audience.