Brand Identity is the visual experience associated with a brand. The elements that constitute this experience are the logo, color palette, fonts, icons, messaging etc.
The process of creating these visual elements for a brand is called Brand Design.
Brand guidelines (or brand style guide) is a document that keeps track of the brand identity design elements & its usage to maintain the appearance persistent throughout.
A logo is a unique mark (could be a wordmark, symbol, etc.) representing your brand. It forms the primary recognition point of your brand. Hence, it is vital to get a logo that aligns with the brand strategy.
Our team will create a one-of-a-kind logo that reflects the essence of your business. We start the design process by researching your brand, its values, and its target audience. We then use this information to create a logo that accurately represents your business and leaves a lasting impression.
Our designers will select a font that complements your brand personality and resonates with your audience. Whether it's a modern sans-serif or a classic serif font, we'll ensure that it's the perfect fit for your brand. We will work on the typography**, that suits your brand identity.
** If the font selected is a premium font, you will need to purchase relevant font license to use the font on your own device.
A consistent color scheme is essential for creating a memorable brand identity. We will create a color palette that reflects your brand's personality and sets it apart from the competition. We'll provide you with the color specs in RGB, CMYK, and HEX codes, making it easy for you to use them across all platforms.
Our branding package includes custom graphic elements such as icons, shapes, and patterns, which help to enhance your brand identity. We'll create unique and visually appealing graphics that complement your logo, typography, and color palette, creating a cohesive and professional look for your brand.
Words are powerful tools that can help you communicate your brand's values and personality effectively. Our skilled writers will work with you to craft compelling brand messaging that resonates with your target audience. We'll create messaging that accurately reflects your brand's personality and speaks directly to your customers.
To ensure that your brand identity remains consistent across all mediums, we'll provide you with a comprehensive set of brand guidelines. These guidelines include details of all the brand elements and their usage, ensuring that your brand remains visually consistent and professional across all channels. With these guidelines, you can confidently apply your new branding to any medium, from signage to business cards.
At the start of your branding journey, we prioritize the discovery phase, which centers on thoroughly understanding your brand and its core values. Once the contract is signed and the deposit is made, our team dives into research, gathering valuable data to inform and shape your brand message.
Building on the insights gained during the discovery phase, our team will craft a selection of three mood boards, each showcasing a distinct creative direction. We recognize the critical role that visual presentation plays in capturing the essence of your brand, which is why we carefully curate each mood board to ensure it accurately reflects your unique style and vision.
Once the creative direction is established, our designers begin work on the logo design. We present you with three logo concepts, each accompanied by mockups that help to bring your brand to life in a tangible way.
Finally, we pull all the pieces together in a stunning brand design presentation that showcases your final design. Our team takes pride in delivering a finished product that truly represents your brand in its entirety.
You tell us what you are looking for & we will listen. We will be there to help you. If we think solving your problem is beyond us (which rarely happens), we will be honest about it upfront.