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Brand Design

You have a business. It's time to build your brand.

What is it?

We are sure you must have heard numerous things about branding. Just so we are on the same page, we have mentioned some basic definitions from the concept of Brand Design. You can read more about it in this article.
Brand Identity

Brand Identity is the visual experience associated with a brand. The elements that constitute this experience are the logo, color palette, fonts, icons, messaging etc.

Brand Design

The process of creating these visual elements for a brand is called Brand Design.

Brand Guidelines

Brand guidelines (or brand style guide) is a document that keeps track of the brand identity design elements & its usage to maintain the appearance persistent throughout.


A logo is a unique mark (could be a wordmark, symbol, etc.) representing your brand. It forms the primary recognition point of your brand. Hence, it is vital to get a logo that aligns with the brand strategy.

brand design package

Pricing starts at C$2200

50% upfront, 25% before project release, 25% upon completion

What's included

  • Logo

    A unique logo created using the available research about your business.

  • Typography

    We will work on the typography**, that suits your brand identity.

    ** If the font selected is a premium font, you will need to purchase relevant font license to use the font on your own device.

  • Color Palette

    We provide you the brand colors specs in RGB, CMYK and HEX codes, so to make it easy for you to use it in any platform (web or print).

  • Graphic Elements

    Graphic elements like icons, any shapes like lines, patterns used etc. are included in the package.

  • Brand Messaging

    We will work on what your brand has to say, in an effective way to get everyone's attention.

  • Brand Guidelines

    You will be equipped with brand guidelines, that gives the details of the brand elements and its usage. The guidelines will help you keep a visual consistency in your future business projects.

here's how it happens

In 3-6 weeks

It feels like a long process but we promise you, it helps us to provide best results.
Brand Design Process - Discovery Icon - Compass

Discovery is about understanding your brand and its values. After you sign the contract & pay the deposit, we initiate the process by gathering research data to work upon your brand message.

Brand Design Process - Creative Direction Icon - Color Palette
Creative Direction

Based on the research, you will be presented with 3 moodboards to choose from, each with its distinct style.

Brand Design Process - Logo Icon - Shining Star

Once the creative direction has been finalized, the logo design begins. You will be presented with 3 logo concepts, to choose from. Each logo concept will be presented on the mockups to get the "real world" feeling.

Brand Design Process - Presentation Icon - Notepad
Brand Presentation

Its just what it is! In the end, the final reveal will be done. We will present your brand design, putting all the bits together.

Our Aim

We want to work with as many businesses out there, while delivering design solutions which stand out & help to boost the brand's strength.

You tell us what you are looking for & we will listen. We will be there to help you. If we think solving your problem is beyond us (which rarely happens), we will be honest about it upfront.