Blog

Brief Case Studies

The case studies collection showcases some of the best branding & advertising strategies used by businesses out there. However, instead of explaining the entire case study, we have reduced the reading time by recognizing & relating these core ideas with different elements such as the branding concepts or the psychology of the target audience.
Look beyond what you see
Written by
Chetana K.
AkzoNobel Logo
There are numerous strategies to approach a branding problem statement & one of them is using history as our guide to direct the identity creation process. Once the brand values have been laid down, we have to literally use Rafiki’s (the wise baboon from The Lion King) advice - Look beyond what you see to build a brand story.
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Acknowledge the truth
Written by
Chetana K.
Avis ad from 1962, created by Paula Green
The truth about ourselves, of how lacking we are in comparison to our peers & rivals is one of the prickiest. But what if we use this weakness & transform it into an asset? Yes, it can be done. Avis did it in the 1960s.
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Landing Page Series

The landing page series is just a collection of sample landing pages (as the name suggests), created with a specific goal.
The Purple Restaurant
Written by
Chetana K.
Landing page design for a hair salon called The Hair Gallery
The Purple restaurant brand is classic, modern & luxurious. The page design here is to garner more user engagement & boost the number of reservations.
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Stop. Breathe. Progress. You will be alright.
Written by
Chetana K.
Landing page design for a hair salon called The Hair Gallery
We often get so busy with our lives, that we forget to stop & smell the roses. We forget to take a moment to appreciate the beauty of our surroundings. Always engrossed in work, even if we do get a moment, most of us (me included) spend it scrolling down the phones with cracking fingers. Humans need constant reminding & motivation if they want to improve their lives.
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Reflection

It's never too late to improve. We do it all the time & so we thought we could share a few things that may help you too.
Hobbies to the rescue
Written by
Chetana K.
Emotions all over the place? Use your hobbies to guide them.
One tends to forget about hobbies in stressful & busy situations. Quite understandable, not acceptable!
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Our aim is to make your business stand out with a design solution that can be trusted & specifically built for your target audience.