The case studies collection showcases some of the best branding & advertising strategies used by businesses out there. However, instead of explaining the entire case study, we have reduced the reading time by recognizing & relating these core ideas with different elements such as the branding concepts or the psychology of the target audience.
There are numerous strategies to approach a branding problem statement & one of them is using history as our guide to direct the identity creation process. Once the brand values have been laid down, we have to literally use Rafiki’s (the wise baboon from The Lion King) advice - Look beyond what you see to build a brand story.
The truth about ourselves, of how lacking we are in comparison to our peers & rivals is one of the prickiest. But what if we use this weakness & transform it into an asset? Yes, it can be done. Avis did it in the 1960s.
We often get so busy with our lives, that we forget to stop & smell the roses. We forget to take a moment to appreciate the beauty of our surroundings. Always engrossed in work, even if we do get a moment, most of us (me included) spend it scrolling down the phones with cracking fingers. Humans need constant reminding & motivation if they want to improve their lives.