Blog

Brief Case Studies

The case studies collection showcases some of the best branding & advertising strategies used by businesses out there. However, instead of explaining the entire case study, we have reduced the reading time by recognizing & relating these core ideas with different elements such as the branding concepts or the psychology of the target audience.
In pursuit of brand harmony
Written by
Chetana K.
Image reference: https://www.theguardian.com/business/gallery/2012/jan/19/eastman-kodak-history-pictures
Usually, happy & harmonious life is a combination of good health & wealth, although the definition of the term "good health & wealth" might differ from person to person. This applies to brands as well. Only the definition changes a bit.
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Landing Page Series

The landing page series is just a collection of sample landing pages (as the name suggests), created with a specific goal.
The Purple Restaurant
Written by
Chetana K.
Landing page design for a hair salon called The Hair Gallery
The Purple restaurant brand is classic, modern & luxurious. The page design here is to garner more user engagement & boost the number of reservations.
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Stop. Breathe. Progress. You will be alright.
Written by
Chetana K.
Landing page design for a hair salon called The Hair Gallery
We often get so busy with our lives, that we forget to stop & smell the roses. We forget to take a moment to appreciate the beauty of our surroundings. Always engrossed in work, even if we do get a moment, most of us (me included) spend it scrolling down the phones with cracking fingers. Humans need constant reminding & motivation if they want to improve their lives.
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Reflection

It's never too late to improve. We do it all the time & so we thought we could share a few things that may help you too.
'No' - The magic word that is often forgotten
Written by
Chetana K.
What is the power of saying ‘No’? It will equip you with self-respect.
Start saying 'No.' This is the way of setting boundaries. If people get offended when you decline their requests, you know it's not your problem & in fact, you just saved yourself the headache of working with such people.
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Feeling restless over others' achievements? ✋ Stop competing then...
Written by
Chetana K.
Feeling restless with others' achievements? Make a note of their journey too. It will humble you.
It starts with a spartan running race or a fancy dress competition in school & voila! Fast-forward to a few years, in the game called Life, some of us still find comparing ourselves with our friends & peers, with a fierce competing feeling in our souls, & think of ourselves as failures when we lose.
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Our aim is to make your business stand out with a design solution that can be trusted & specifically built for your target audience.