Brand Identity is the visual experience associated with a brand. The elements that constitute this experience are the logo, color palette, fonts, icons, messaging etc.
The process of creating these visual elements for a brand is called Brand Identity Design.
Brand guidelines / Brand style guide is a document that keeps track of the brand identity design elements & its usage to maintain the appearance persistent throughout.
A logo is a unique mark (could be a wordmark, symbol, etc.) representing your brand. It forms the primary recognition point of your brand. Hence, it is vital to get a logo that aligns with the brand strategy.
Discovery is all about understanding your brand and its values. We initiate the process by gathering research data and creating moodboards, to work upon logo concepts apt for you.
After completing research, you will be presented with 3-4 logos, to choose from. Each logo concept will be presented on the mockups to get the "real world" feeling.
We provide you the brand colors specs in RGB, CMYK and HEX codes, so to make it easy for you to use it in any platform (web or print).
We will recommend you which fonts to use, that suits your brand identity.
Graphic elements like icons, any shapes like lines, patterns used etc. are included in the package.
You will be equipped with brand guidelines, that gives the details of the visual elements and their usage, with illustrations of how to do so.